Aok Sochenda is the founding father of Zerow, an internet neighborhood of environmentalists. Zerow shares a variety of content material associated to elevating consciousness of environmental points, resembling dwelling with out waste and decreasing littering.
Since Zerow was established in late 2018, Sochenda has continued to unfold the phrase of environmental content material on Zerow, each by Fb and TikTok, to greater than 110,000 younger followers.
Sochenda noticed many main environmental issues, resembling local weather change and the results of plastic waste on life on earth. This was what motivated the institution of the neighborhood.
She started by inspecting methods during which she might personally cut back waste, after which started sharing what she had discovered with the general public. This served as a mannequin for individuals who wish to cut back their waste as a part of caring for the surroundings.
“Zerow is wealthy in digital assets and data for individuals who want to contribute to clearing up the surroundings. After I began sharing life-style suggestions that don’t hurt the surroundings, many individuals expressed their want to affix me,” she stated.
A number of the work she has executed by her on-line neighborhood contains spreading content material associated to elevating consciousness of environmental safety to just about 70,000 folks on Fb and greater than 40,000 folks by TikTok. Along with following her newsfeeds, her supporters be part of the dialogue and sometimes message Zerow about the way it has helped them.
Accepting that dwelling with out litter is barely a part of the environmental points going through the planet, Zerow will prolong its attain into various vitality sources, local weather change and different points that have an effect on marine and land life.
Zerow doesn’t work alone, typically collaborating with organisations to entry extra assets and data. This ensures a gradual circulate of helpful, academic content material, which in flip permits the platform to develop into extra influential.
Although this neighborhood exists solely on-line, she hopes to increase it to a one cease store for data on how folks can reside with out harming the surroundings.
She welcomes all members of the general public, whether or not they’re in Phnom Penh or not.
“Day-after-day we work on elevating consciousness and presenting easy issues that anybody can do. Our content material reaches many individuals in Phnom Penh and a few within the provinces, due to the facility of social media,” she stated.
When creating content material, Sochenda strives to search out methods which can be simple for her followers to scale back their very own impression on the planet. As well as, Zerow intends to create exhibitions and neighborhood outreach programmes which is able to encourage the general public to take part.
The founding father of Zerow hoped that sooner or later, they’ll attain out to extra folks within the provinces and supply sensible environmental data by workshops and coaching classes.