Fitz Pullins, a Jacksonville inside designer and marketing consultant, believes each house ought to have a soul.
So when he was requested to be artistic director of the “2022 Winter Design Present: Flaunting the First Coast,” a Dec. 2-4 fundraiser for Wolfson Kids’s Hospital, he used the identical philosophy.
Pullins put his thoughts’s eye to what he views as the town’s soul — its pure assets and the character of its neighborhoods, from Avondale, Riverside and San Marco to downtown, the Northwest aspect and Mandarin.
“It is the hidden magnificence,” he stated.
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The oak bushes, the Spanish moss, the river. The lion statue in San Marco, the Ritz Theatre downtown, historic homes throughout the town. All that will probably be represented within the structure of the present, for friends to expertise within the Prime Osborn Conference Middle.
“Convey the skin in,” Pullins stated. “I need them to really feel like … that is an escape into the guts of Jacksonville, strolling via the neighborhoods, getting a style of every of them.”
The Design Present, hosted by the 50-year-old Wolfson Girls’s Board, is a “reimagining” of the longtime Artwork & Antiques Present fundraiser for the hospital. Initially deliberate for 2021 however postponed due to the COVID-19 pandemic, the present will characteristic for the primary time native designers, artists and galleries, architects and visionaries.
Proceeds will go to an endowment that may present applications, tools and providers for the Wolfson’s Neonatal Intensive Care Middle that opened in April within the hospital’s new Kids’s Vital Care Tower. Baptist Well being, Wolfson’s mum or dad, will present a 150% match.
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“As we attain our five-year, $4 million pledge to fund an endowment to help the brand new Neonatal Intensive Care Middle, we’re additionally marking 5 a long time of serving to to deliver a world-class kids’s hospital to our area,” Girls’s Board president Robin Albaneze stated. “We hope to see hundreds of returning and new faces come out to help and luxuriate in this occasion … with many new experiences that replicate the perfect of Northeast Florida.”
The occasion will characteristic greater than 45 exhibitors, together with decorator showrooms, artwork reveals, vintage sellers and decor retailers. Nationally acknowledged and superstar lecturers, together with TV personalities Ty Pennington and Dr. Jennifer Arnold, are scheduled, together with signature occasions such because the Opening Evening Gala and Kids’s Vogue Present that includes present and former Wolfson sufferers.
Behind the imaginative and prescient
Among the many visionaries planning the occasion are co-chair Kymberly Wolfson, a part of the household that based the hospital in 1955, and her longtime good friend, Pullins.
“We met in our early 20s after I moved again to Jacksonville after faculty and Fitz was ready tables at Carrabba’s,” she stated. “We hit it off instantly and I keep in mind we have been in fixed suits of laughter every time we acquired collectively again then and nonetheless are at the moment.”
Wolfson and fellow occasion co-chairs Heather Creel and Kristina Powell got here up with the brand new idea for the present about two years in the past.
“We knew we wished to herald an area designer to assist us take this very nebulous imaginative and prescient and make it one thing tangible and actual,” Wolfson stated. “Fitz was the one that instantly got here to thoughts for a lot of causes — clearly his design expertise and creativity but additionally his love of our group, private connection to the First Coast, his can-do angle and his beneficiant coronary heart.”
Pullins is a fourth-generation Jacksonville native who spent 10 years as an emergency room technician for Baptist Medical Middle, adopted by a profession as a private shopper for St. Johns City Middle clients and a private stylist.
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After 10 years within the ER, the quick tempo wore him down and he finally morphed from designing for folks to designing for locations.
“I had household in well being care, it is what I’ve at all times identified,” Pullins stated. “Serving to folks, I felt that it was my calling. I do not remorse it, I beloved it. I beloved the frenzy.”
By engaged on a profit for the youngsters’s hospital, which, like his former employer, is a part of Baptist Well being, he stated he has “come full circle.”
When the Design Present opens, after two years of labor, he stated he “may cry.” Wolfson stated she and different occasion organizers “are so excited to see all of his concepts dropped at life.”
“Our group has so many treasures — our beautiful pure environment and waterways, the unbelievable expertise of native designers and artists, and probably the most necessary, our world-class Wolfson Kids’s Hospital,” she stated. “We hope the Winter Design Present is a chance to buy native and help the unbelievable designers, artists, and companies from our space whereas additionally supporting and elevating cash for our wonderful kids’s hospital.”
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Based in 1973, the all-volunteer Girls’s Board raises funds and group consciousness for Wolfson, which is the one devoted kids’s inpatient well being care facility within the area. Since its inception, the Girls’s Board has raised about $34 million for the hospital and its two annual fundraisers — the Winter Design Present and Florida Discussion board speaker collection — deliver Wolfson about $1 million a 12 months.
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2022 WINTER DESIGN SHOW
The occasion is Dec. 2-4 on the Prime Osborn Conference Middle, 1000 Water St., Jacksonville. Normal admission tickets are $15 and embrace all the three-day occasion; particular person lecture tickets begin at a further $30. To buy tickets, donate or get extra data, go to womensboardwch.com/2022-winter-design-show. For sponsorship data, For extra data name (904) 202-2886.