Ulta Beauty Sales Rise on Increased Shopping

Ulta Magnificence Gross sales Rise on Elevated Purchasing

Beauty followers are procuring once more, and Ulta Beauty is seeing the advantages.

The beauty retailer noticed a web gross sales improve of 28.6 p. for the quarter ended Oct. 30, to almost $2 billion in gross sales, up from $1.55 billion within the prior-year interval. Ulta’s web earnings elevated to $215.3 million, from $74.8 million a yr in the past.

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Ulta’s chief govt officer Dave Kimbell stated that that firm grew “all main classes” within the quarter by double digits, together with perfume, hair care and skincare. That uptick was pushed by product newness and promotional occasions, together with 21 Days of Magnificence, he stated.

Make-up gross sales are nonetheless down beneath 2019 ranges, Kimbell stated, however mass make-up is promoting properly and excessive finish make-up confirmed indicators of enchancment.

“We navigated world provide chain challenges and tight labor markets and remained well-positioned to fulfill friends’ wants and ship a profitable vacation season. This efficiency displays the energy and resiliency of the sweetness class, the ability of Ulta Beauty’s differentiated mannequin and the influence of our profitable tradition and excellent workforce,” Kimbell stated.

“Engagement with the class stays excessive with customers trying to refresh their magnificence stash with new merchandise,” Kimbell stated. “Latest tendencies give us confidence the make-up class will return to development in comparison with pre pandemic ranges.”

He stated that the eyes, face and lip classes are delivering development. Customers are participating with each false lashes and lash-growth serums, in addition to eyeshadow sticks, tinted moisturizer and blush, lip shade, lip gloss and lip balm, he stated.

“Newness continues to excite and have interaction friends,” Kimbell stated, ticking off Bobbi Brown and Elaluz as new manufacturers, and new launches from ColourPop, City Decay, Tarte and Nyx as successes. Ulta has additionally not too long ago expanded MAC into 200 extra shops.

In skincare, Drunk Elephant, Contemporary, Good Molecules, Peach Slices, Tula, Clinique and The Peculiar drove gross sales. Tub and physique merchandise proceed to promote properly, Kimbell famous, and in perfume, designer fragrances in addition to Ariana Grande’s God is A Lady did properly.

Ulta additionally noticed 13 p. development in its loyalty program, to almost 36 million members.

For the 9 month interval, Ulta’s web gross sales elevated 49.3 p.c over the prior-year, when retail lockdowns came about due to the COVID-19 pandemic. Gross sales for the 9 months ended Oct. 30 had been $5.9 billion, up from $4 billion a yr in the past. Web earnings was $696.5 million, in comparison with $4.3 million in 2020.

Ulta has elevated its outlook for the fiscal yr, and is now projecting between $8.5 billion and $8.6 billion in gross sales, up from $8.1 billion to $8.3 billion it beforehand estimated.

For extra from WWD.com, see:

‘Multigenerational’ Skin Care Brand Evereden Raises $32 Million

Proactiv Is Rebranding, Moving Beyond Acne

L’Oréal, BreezoMeter Ink Multiyear Research and Tech Partnership

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