In in the present day’s high retail information, Ulta Magnificence is making an attempt to construct the “digital retailer of the long run,” whereas Shopify is ready to assist Spotify artists promote merchandise by a brand new partnership with the streaming music firm. Additionally, international magnificence model Mary Kay has launched a brand new buying app, and Walgreens and Google are working collectively to carry drone supply to the Dallas-Fort Price space in Texas.
As gross sales of magnificence merchandise proceed to get well from the lows seen on the top of the pandemic, Ulta Magnificence’s investments in new instruments and omnichannel capabilities counsel that the way forward for cosmetics could be very depending on digital infrastructures. Among the many new initiatives introduced earlier this week at Ulta’s investor day is a partnership with Google that can see the sweetness retailer’s GlamLab digital try-on device for lipstick and eyeshadow built-in inside Google Search and YouTube.
Shopify has launched a brand new Spotify channel that can enable artists utilizing the music streaming platform to interact with listeners and market merchandise straight from their Spotify artist web page. Shopify says the partnership will give artists the liberty to transcend music and conventional merchandise to create a “totally realized enterprise.”
International magnificence model Mary Kay has launched a brand new app in partnership with Bottle Rocket Studios, giving buyers a neater solution to join and store primarily based on the recommendation of Mary Kay’s impartial magnificence consultants. Prospects can entry particular affords from their magnificence consultants and opt-in to notifications of latest product bulletins and promotions. Those that don’t have a Mary Kay guide may join with one by the app.
Wing, a subsidiary of Google father or mother firm Alphabet, is partnering with Walgreens pharmacies in Texas to supply drone supply service of things. The collaborative effort will initially contain making deliveries from one Walgreens retailer to town of Frisco and the city of Little Elm, in line with a report from The Verge.