Ohio College’s Scripps School of Communication is providing a brand new course centered on music advertising and marketing and the operational methods of file labels and distribution shops this coming spring semester.
The course will probably be co-taught by the Amaechi Uzoigwe, supervisor of the Grammy-nominated hip hop duo Run the Jewels, and affiliate professor and director of the College of Media Arts and Research Josh Antonuccio.
“I’m humbled and honored to be becoming a member of Professor Josh Antonuccio as a Visiting Trade Skilled subsequent semester for his wonderful music enterprise course at Ohio College,” Uzoigwe mentioned. “With the ability to share my information, expertise and insights with aspiring music professionals and artists is a small means of repaying the group which has been so rewarding to me.”
The course, MDIA 4903: Document Labels, Advertising and marketing, and Distribution, will train college students advertising and marketing and outreach throughout conventional and rising music platforms, entrepreneurship, and monetization methods from the administration, label, and artist vantage level.
“Amaechi has been on the forefront of entrepreneurial administration and his perception will show essential for Ohio College college students,” Antonuccio mentioned. “His skill to broadcast and combine the Run the Jewels model throughout a number of platforms and profitable partnerships is actually exceptional.”
Antonuccio mentioned the course was created to construct direct pipelines to the music business for OHIO college students. Every semester, he has introduced in visitor audio system to his lessons each in individual and just about. With the ability to be taught and work with an skilled business skilled for a number of weeks, whereas getting real-time suggestions on venture work, was the logical subsequent step.
“Getting as a lot direct enter from leaders and alter brokers from throughout the music business is crucial,” Antonuccio mentioned. “The business area is as soon as once more being re-imagined in actual time, so having an lively supervisor and entrepreneur to supply instruction and suggestions is an unique alternative for Ohio College college students.”
All through the semester, college students will create advertising and marketing plans and lively methods for album releases in 2022 and can assess new distribution fashions and alternatives for artist engagement.
Uzoigwe has been concerned with OHIO college students at previous occasions within the Scripps School, together with being one of many keynote speaker at this 12 months’s Ohio University Music Industry Summit, the place he joined Killer Mike and fellow supervisor Will Bronson for a dialog about managing and constructing the enterprise of Run the Jewels.
“I’m actually wanting ahead to working with Amaechi,” Antonuccio mentioned. “As a serial entrepreneur and inventive thinker within the music business, he’s a frontrunner that regularly evokes me.”