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Ranveer Singh, Shah Rukh Khan lead the celebrity IPL 2021; Aamir Khan’s visibility in model endorsement drops : Bollywood Information

Ranveer Singh, Shah Rukh Khan lead the celebrity-led endorsements throughout IPL 2021; Aamir Khan’ visibility in model endorsement-Ranveer Singh, Shah Rukh Khan, Amir Khan

The Indian Premier League (IPL) season has crores of Indians glued to their tv units annually.

This in flip makes it one of the best times for advertisers to advertise their merchandise. Through the not too long ago concluded 14th version of IPL, the celebrity-led endorsement went up considerably, in keeping with knowledge from TAM Sports activities, a division of TAM Media Analysis-

-Ranveer Singh, Shah Rukh Khan, Amir Khan

Reportedly, through the 60 matches of season 14, celebrity-endorsed adverts noticed a 19 % improvement in share over the earlier season.

This yr, celebrity-led ads on TV recorded 57 % share through the IPL season as in comparison with 48 % in IPL 13.
In 2020, there was a decline in celebrity-led endorsement on TV because of the pandemic and subsequent lockdown. Nonetheless, this yr the total variety of celebrities seen throughout IPL 14 adverts noticed a 31 % rise as in comparison with IPL 13

-Ranveer Singh, Shah Rukh Khan, Amir Khan

Movie actors took the lead when it got here to the very best visibility in model endorsements throughout IPL 14.

Actor Ranveer Singh topped the charts by way of probably the most seen movie star throughout IPL 14 with an 11 % share of advert volumes. Advert volumes check with the period of promoting on tv in seconds.

Shah Rukh Khan and Jim Sarbh have been additionally two of probably the most seen celebrities throughout IPL 14 with seven % and 4 % share in advert volumes respectively-

-Ranveer Singh, Shah Rukh Khan, Amir Khan

Aamir Khan who ranked second through the IPL 13 with a 9 % share was not among the many prime 5 celebrities who have been most seen in IPL 14.

The highest 5 classes of merchandise accounted for 49 % of movie star advert volumes. The highest 5 classes throughout IPL 14 included pan masala, online gaming, digital wallets, edtech, and company monetary institute.

-Ranveer Singh, Shah Rukh Khan, Amir Khan

ALSO READ: “Amazed at the dignity, grace, maturity and strength Shah Rukh Khan has shown” – says Urmila Matondkar as Aryan Khan returns to Mannat after 28 days

 

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