When Weinberg sophomore Andrea Rosa visited the College of Southern California, they observed USC’s student-run account showcasing college students’ outfits on campus. Impressed by the account, Rosa enlisted Medill sophomore Julianna Zitron to co-create the Instagram web page @northwesterngarb.
Collectively, Rosa and Zitron run round campus taking photos of scholars’ outfits, showcasing every part from on a regular basis put on to appears to be like impressed by 2014 Tumblr.
“Different faculties have been doing outfit accounts for some time, and I figured Northwestern wanted somewhat bit of affection there,” Rosa mentioned.
In @northwesterngarb’s first submit on Sept. 22, Rosa and Zitron wrote that their purpose is “to showcase fascinating vogue and spotlight expression via clothes.”
After they began the account, the sophomores relied on approaching individuals and asking if they may submit an image of their outfit on the account.
Whereas they confronted some rejection, Rosa mentioned most individuals have been flattered to be featured.
“Typically they’ll say, ‘Thanks, I didn’t understand this was a match,’ or they’ll be like, ‘I like my match, I’m so glad you observed,’” Rosa mentioned.
Now that the account has grown, college students submit outfits they wish to be reposted, Zitron mentioned.
A lot of the submissions come from college students sending photographs of their mates’ outfits, however Zitron mentioned she hopes extra individuals will submit photographs of their very own outfits.
“In case you undergo us, we are going to submit it,” Zitron mentioned. “In case you assume it’s good vogue, then it’s good vogue.”
By making submissions open to anybody, @northwesterngarb differs from pupil teams that require an software or aggressive course of to get in.
Countering the aggressive tradition at NU was not an preliminary purpose of the account, however Rosa and Zitron mentioned they hope the open submissions encourage inclusivity.
“You don’t must have our permission to be part of it,” Rosa mentioned. “If something, we’re asking for yours. We at all times want new content material, so it’s not like you may have one probability to get in in the course of the registration interval like with some golf equipment.”
A few of @northwesterngarb’s posts are themed round occasions on campus, such because the WILLOW live performance for A&O Blowout, for which Weinberg sophomore Olivia Masse and her pal have been featured.
“They DMed my pal Emma to repost an image of us from the live performance, so it was tremendous enjoyable to get featured and see different live performance matches,” Masse mentioned. “I actually like following @northwesterngarb and seeing individuals’s matches.”
Rosa and Zitron mentioned they hope to do extra themed posts sooner or later. For winter, they’re already planning “Coat Test” — a particular submit showcasing the outerwear college students use to maintain heat. The duo additionally mentioned they plan to characteristic extra coordinated outfits from pupil organizations.
Outfit accounts are frequent at different universities as nicely, Rosa mentioned, and each account offers a glance into every college’s distinctive campus tradition. At NU, Rosa and Zitron mentioned meaning exploring the distinction in vogue between north and south campus.
“The stereotype for vogue right here is just like the North Campus athleisure and the South Campus artsy, indie form of look,” Zitron mentioned.
Whereas operating the account, Rosa mentioned she has observed modifications in vogue traits because the quarter progresses. For instance, Rosa and Zitron mentioned they noticed quite a lot of pajamas in the course of the fifth week of the quarter. This may very well be because of a robust correlation between individuals’s schedules and what they’re carrying, Rosa added.
The account additionally serves as a ardour venture for Rosa and Zitron, giving them an outlet to discover their curiosity in vogue.
Zitron mentioned the very best half about operating the account is attending to work together with college students who share a ardour for vogue.
“I like the brief interactions I’ve with individuals once I ask if I can take an image of their outfit for the account,” Zitron mentioned. “They get actually excited more often than not — and that makes me excited.”