New RVAFW magnificence director goals to uplift native beauticians, promote variety of magnificence

Hair and make-up artist Brittany Johnson does a mannequin’s make-up at RVA Vogue Week’s Ignite occasion at Immortal Beloved Salon on Sept. 12. Picture courtesy of Michael Hostetler Images

Jiana Smith, Workers Author

Richmond-based hair and make-up artist Brittany Johnson stated she by no means deliberate to work within the magnificence business. Regardless of having fun with magnificence since youth, Johnson all the time thought-about magnificence to be a pastime, not one thing she wished to do as a profession.  

After feeling restricted in her self-expression by her earlier area of social work, Johnson stated she was inspired to get her cosmetology license by household and associates.

“I obtained to some extent in life the place I used to be like, ‘Okay, possibly I’ll take you guys up on that concept,’ and I did,” Johnson stated. “It has been working in my favor ever since I made that closing choice.”  

Right now, over 5 years into her profession as knowledgeable hair and make-up artist, Johnson is the brand new magnificence director for RVA Vogue Week.

RVAFW introduced Johnson as the style present’s first magnificence director on social media channels on Oct. 21.

Johnson stated she was honored to have her management potential acknowledged when being chosen as magnificence director. 

“I’m nonetheless perplexed a bit of bit,” Johnson stated. “It’s a grand alternative for somebody to acknowledge your potential and that you simply’re in a position to lead in that capability.”

Johnson’s tasks as magnificence director embody constructing relationships with native make-up artists, salons and hair stylists who assist create vogue week seems to be, in response to RVAFW Govt Director Jimmy Budd.

Johnson first labored as a volunteer for RVAFW in 2015, a possibility which she heard about by means of word-of-mouth from different volunteers. She additionally served as a behind-the-scenes photographer in 2019. 

After connecting with Budd and discussing her views on magnificence, Johnson took on the position of RVAFW magnificence coordinator for fall 2020. As magnificence coordinator, Johnson reached out to native hair and make-up artists and arranged magnificence volunteers.

“[The roles] run a bit of bit collectively, however now it brings forth the next place for me to do extra and domesticate that a part of vogue week a bit of bit extra,” Johnson stated.

Johnson stated certainly one of her objectives as magnificence director is to spotlight totally different facets of magnificence, together with pure options, in an period of adverse social media and wonder traits.

“I believe plenty of occasions, we get caught up in social media,” Johnson stated. “We lack the chance to have lifelike conversations about what magnificence is and the right way to receive it.”

Particularly, Johnson stated she desires to make it possible for everybody has the chance and sources to really feel snug with their look. 

“The business is all the time rising, so there’s all the time new merchandise, new instruments, new strategies,” Johnson stated. “It’s about maintaining everybody updated with the brand new traits, but additionally giving individuals the chance to really feel lovely, to look lovely daily.”

Budd acknowledged Johnson was appointed to the wonder director place due to her professionalism, management and organizational abilities.

“These previous two seasons in 2021 have been so organized and streamlined with the groups she put collectively behind home,” Budd acknowledged by way of e-mail. “I can not wait to see what she has in retailer for us in future seasons!”

Mannequin and RVAFW spokesperson Brickell French co-hosted the Ignite workshop with Johnson on Sept. 12, which was meant to function an introduction to RVAFW for brand spanking new fashions, hair stylists and make-up artists.

“She handles everybody respectfully and makes positive that everybody is contributing, and in the event that they’re not on the extent they must be, then she provides them extra alternatives to follow,” French stated. “It’s only a actual real care, to make it possible for all people has a seat or house to actually get acknowledged.”

Johnson has traveled to New York and Miami for numerous vogue occasions, corresponding to New York Vogue Week and Miami Swim Week. 

Exterior of vogue week, Johnson additionally does bridal and editorial make-up along with her firm, BJohn Magnificence LLC. Johnson’s work has been featured in magazines, together with Richmond Bride Journal and New York Metropolis-based Promo Journal. 

Johnson stated working in several international locations and cities has helped her enhance her hair and make-up abilities, and broaden her view of magnificence.

Johnson stated she is worked up to see the place the position as magnificence director takes her profession.

“Individuals are going to see extra of who BJohn is and what she has to supply, and the transparency of what magnificence seems to be like,” Johnson stated. “I’m enthusiastic about that new journey of taking a step ahead from behind the stage and coming to heart stage.”

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