The marquee products from Anastasia Beverly Hills include brow definer, liquid lipsticks, eyeshadow palette, etc.

Myntra Magnificence unveils Anastasia Beverly Hills on its platform

Myntra Magnificence has launched beauty model Anastasia Beverly Hills on its web site to bolster its assortment of worldwide magnificence manufacturers.

The corporate stated it’s catering to the rising demand for globally acclaimed premium magnificence and private care manufacturers. Anastasia Beverley Hills has an Instagram following of practically 20 million.

The corporate’s merchandise have a median promoting value of 2,000 – 2,500 throughout 4 completely different classes of make-up together with eyes, face, eyebrows, and lips. Myntra’s stated it’s focusing on its client cohort comprising Gen Z and millennials who’re followers of aspirational world trend and sweetness developments pushed by celebrities on social media.

The marquee merchandise from Anastasia Beverly Hills embody forehead definer, liquid lipsticks, eyeshadow palette, and many others.

Sharon Pais, the chief enterprise officer at Myntra, stated Anastasia Beverly Hills is poised to create a cheer amongst make-up and sweetness lovers in India. “With our content material providing, product-tech prowess, and robust provide chain community, we hope to construct one of the best synergies.”

Anastasia Beverly Hills can also be cruelty-free and believes in inclusivity in make-up, and works with an array of magnificence consultants like Patrick Starr and Nicole Guerriero to churn out content material for his or her tens of millions of social media followers.

Myntra’s magnificence and private care portfolio has about 700 home and worldwide manufacturers. Within the final six months, the platform has strengthened its vertical by including 300 of those manufacturers.

This week, the Flipkart-backed trend e-commerce participant had additionally introduced a strategic collaboration with famend UK-based multi-channel retailer Missguided. It additionally launched a luxurious retailer on its web site.

Within the final fiscal yr ended March 2020Myntra Designs Personal Restricted reported a widened web lack of 744.4 crore, the corporate stated in its registrar of firms paperwork accessed by enterprise intelligence platform Tofler. The Flipkart-group firm stated its consolidated web loss was 539.4 crore. Its web revenue rose 57.8% in the identical fiscal to 1718.5 crore from 1088.8 crore in FY 2018-19.

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