Em Ford is a London-based magnificence blogger and former mannequin, and it will be simple to imagine that, as a result of she’s a former mannequin, she’s by no means needed to take care of imply feedback or bullying. However that is incorrect.
In 2015, Ford started posting footage of herself, with out make-up, on her numerous social media accounts.
Not solely wasn’t she sporting make-up, she was additionally exhibiting to the world that she struggles with zits.
She’s as bare as you may get with out taking your garments off.
However, sadly, once you share on social media, you are weak to folks’s cruelty. And in Ford’s case, the feedback she obtained had been brutal.
So, she determined to do one thing about ending this cyber bullying — in 2015, she made a movie about it known as, “You Look Disgusting.”
On her web site, Ford says, “I wished to create a movie that confirmed how social media can set unrealistic expectations on each men and women.
One problem many face immediately is that, as a society, we’re so used to seeing false photographs of perfection, and evaluating ourselves to unrealistic magnificence requirements that it may be exhausting to recollect an important factor: you’re lovely.”
Ford’s movie is devastating. When it begins off, her naked face evokes these feedback: “gross,” “ugly,” “horrible,” and “you look disgusting.”
She then begins to use make-up, and when she’s totally made-up, she receives these feedback: “you look lovely,” and “you are so fairly.”
You’d suppose the haters can be glad together with her face carried out up; as an alternative, she receives further-deflating feedback, reminiscent of: “That is false promoting,” and “For this reason I’ve belief points,” proving that if somebody desires to be essential and imply, they do not even want a cause.
Ford says that her message is clear: “You might be lovely — irrespective of how flawed you’re feeling, irrespective of how upset you might be about the best way you look, or how exhausting you discover it to make associates, or be assured. Imagine in your self, and by no means let anybody let you know you are not lovely, not even your self.”
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After Ford despatched out the video, the anti-bullying hashtag #YouLookDisgusting began to development on social media.
In a 2019 interview, Ford revealed that she developed zits as an grownup when she was 24. She turned a magnificence blogger in 2014 after shedding her job.
She mentioned, “At first, I attempted to hide my new blemishes with heavy make-up. Ultimately, I discovered the trouble too traumatic, and apart from, hiding one thing so pure felt mistaken. I puzzled what number of different folks felt the identical as me, and I made a decision I needed to share my journey with others who had been going by means of or had been by means of the identical factor.”
She went on to clarify her video:
“I filmed ‘You Look Disgusting’ in June 2015, after I had determined to go barefaced on Instagram and I began receiving hundreds of hateful and destructive feedback daily. The video made public all of the horrendous issues folks would say to me, and curiously, all the beautiful feedback I might obtain once I wore make-up.
The sweetness business is altering positively, however not as rapidly or progressively as I would really like. Final 12 months I began a mission known as Redefine Fairly, which checked out ladies’s relationship with their look and what society defines as ‘fairly’.
The brief movie I created featured a variety of ladies speaking about how they understand themselves. From seen pores and skin situations reminiscent of zits, scarring, and birthmarks, it was a heartbreakingly actual image of how ‘magnificence’ is measured.”
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She concluded her interview with an uplifting message for all ladies:
“My recommendation to ladies or ladies who’re experiencing real-life or social media bullying, please imagine me once I let you know it’s not you — it’s them. If somebody is sending or leaving abuse on-line, they often have private challenges occurring of their life and they’re unleashing their frustrations on an out there outlet.
I wish to empower all women and girls with the arrogance to reside their lives with out the sensation of being judged for his or her look. I hope you’ll be a part of me in dwelling by the motto: ‘True magnificence comes from the within. I promise you’ll be quite a bit happier when you do.”
The video is at the moment as much as nearly 33 million views. We applaud Ford for taking a stand.
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Christine Schoenwald is a author and performer. She’s had articles in The Los Angeles Instances, Salon, and Girl’s Day. Go to her web site.