Korean Magnificence & Way of life Influencer service firm Leferi has acquired the favored magnificence app ”Make Me Up”. Leferi goals to strengthen its information and tech capabilities by buying the platform firm and rising company worth.
The Magnificence & Way of life Influencer Enterprise Group will make the most of Make Me Up‘s information evaluation and growth capabilities to advance its gathered information property and methods. By means of this acquisition, Leferi plans to construct a hyper-personalized influencer-optimized matching resolution and broaden the goal market to B2B2C utilizing creators’ site visitors.
Leferi to make use of Make Me Up know-how
Make Me Up, primarily based on private beauty information in 2020, launched ”My Dressing Desk”, a magnificence group app. It allows the Gen MZ customers to alternate data on the sweetness & cosmetics merchandise and types and convert to rewards primarily based on private beauty information. My Dressing Desk app has over 80,000 merchandise for customers to speak about. When a consumer uploads an image of a beauty on the app, it evaluates it primarily based on different opinions and proposals.
In-seok Choi, CEO of Leferi, mentioned, “This acquisition of Make Me Up is step one in turning Leferi’s core values of content material creation and influencer enterprise know-how into know-how. As well as, we plan to advertise new companies primarily based on huge information know-how.” ” Kim So-yeon, the previous CEO of Make Me Up, has been appointed as Chief Product Officer (CPO) and is answerable for bettering numerous influencer enterprise primarily based services and products owned by Leferi.
From selling YouTube creators to digital advertising and marketing merchandise
Leferi began in 2013 as a magnificence YouTube creators and influencers administration firm. It has now expanded to digital advertising and marketing/promoting and e-commerce companies. Leferi has a community of greater than 200 magnificence YouTube creators and 2000+ magnificence influencers throughout Asia.
The wonder & Way of life Influencer firm Leferi has partnered with content material supplier platforms worldwide, together with Google (YouTube), Fb, Tencent, Meitu, and world influencer networks resembling Stylehaul, Internet TV Asia, and so forth.
Leferi is main beauty-based influencers administration digital advertising and marketing firm in South Korea, offering its state-of-art digital content material advertising and marketing providers to 200 plus world and Ok-beauty manufacturers from L’Oréal Group, Estée Lauder Group, LVMH Group, Beiersdorf Group, and Amore Pacific Group.
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