Secaucus, NJ—Lycored has launched three handmade clay animations demonstrating how its Lumenato tomato extract can help a distinct view of magnificence.
Zev Ziegler, Head of World Model and Advertising, Well being, at Lycored, mentioned within the press launch: “We’re devoted to rising and glowing. As a part of that course of, we wished to discover a option to seize the marvel round Lumenato. We created the claymations to showcase the facility of ingestible skincare mixed with a topical, with every video exploring a distinct theme related to Lumenato.”
To create the movies, Lycored teamed up with claymation illustrator Hudson Christie and artistic director Adam Levite. Ziegler commented: “Hudson and Adam agreed to tackle this one-off undertaking to spotlight the facility of our golden tomatoes and the outcomes are really spectacular.”
The primary video is predicated off of Lycored analysis discovering that Lumenato works to nourish the pores and skin from the within out, the press launch states, and is meant to indicate that self-love and wonder diet maintain the important thing to reaching an ‘inside glow.’ The second video is about difficult standard requirements of magnificence, impressed by the truth that ingestible skincare isn’t impacted by pores and skin colour, gender, or age, focusing solely on the mobile stage. The third video explores sustainability—Lumenato is created utilizing a CO2-protected, solvent-free extraction course of, the press launch notes, and Lycored is dedicated to in depth R&D to establish waste options.
“Once I was launched to Lycored, I used to be astonished on the vary of helpful pure merchandise they create from the common-or-garden tomato, Lumenato being simply their most up-to-date innovation,” mentioned Christie within the press launch. “Impressed by Lycored’s resourcefulness, we used their distinctive breed of golden tomatoes in a sequence of peculiar visible metaphors to reimagine the character of magnificence, beginning with what’s inside.”
Levite added: “It was nice creating sensible, enjoyable and exquisite work that may assist to construct a deeper understanding of magnificence diet.”
The claymations could be seen within the ‘inside magnificence’ chapter on Lycored’s Lumenato microsite.