Solyph is a Singapore-based model based by South Korean Heeseok Jun, who noticed a spot out there for skincare merchandise that might go well with the rising lively life of magnificence customers.
In 2018, Jun launched Solyph, a model that claims to be “formulated for lively folks, by lively folks”.
“Lively of us who wrestle with pores and skin points that flare up because of sweat and warmth, are inclined to desire minimal but efficacious skincare routines with merchandise which might be simply absorbing, water-based and multitasking merchandise that can be utilized on the go,” Jun advised CosmeticsDesign-Asia.
Solyph’s star ingredient
The model’s hero ingredient is pine leaf extract, which is harvested in Pyeong Chang, South Korea.
In contrast to pine leaves present in different elements of the world, the pine leaves harvested in Pyeong Chang are excessive in phytoncides and are significantly wealthy in antioxidants, antibacterial qualities and possess many rejuvenating properties.
They’re additionally excessive in HMF, an natural compound that forestalls the extreme manufacturing of melanin brought on by UV rays, offering pure safety towards the sunrays.
The inclusion of pine leaf extracts ensures Solyph’s merchandise are appropriate for these with lively life or who spend extended durations below the solar, who are typically extra specific about beauty components, stated Jun.
“A number of the components they search for embrace properties which might be AAA – antioxidant, antimicrobial and anti inflammatory – and are non-comedogenic.”
Since its launch in 2018, Jun believes Solyph’s lively magnificence focus is extra related as we speak than ever.
“Having an lively way of life has turn out to be a brand new norm for many individuals as we speak. It has turn out to be a means for folks to flee and destress within the midst of the pandemic. As a part of adopting a extra lively way of life, customers see skincare routine as a part of their holistic each day routine.”
She added that this has created bigger prospects for the model within the skincare market.
“Being one of many few lively way of life skincare manufacturers, this has created a giant alternative for us when it comes to gaining larger model consciousness and reaching out to completely different teams of lively people from all walks of life who’re in search of sustainable and vegan on a regular basis magnificence options.”
To faucet into the lively magnificence pattern, the corporate has been working to extend its publicity.
In October, the skincare model introduced that it had inked a cope with e-commerce platform, Asian Magnificence X (ABX) to hold its merchandise.
Co-founder of ABX Lyeon Heong advised us that the model might faucet into the private well being and wellness tendencies which has accelerated because of the COVID-19 pandemic.
“Many people have turn out to be extra lively not solely to enhance our well being and resilience but in addition to flee the humdrum from working from dwelling and different measures which have additional remoted us,” stated Heong.
“Whereas the pandemic could also be non permanent, many of those shifts in direction of a more healthy, extra lively way of life will proceed to stay with us. Solyph is a skincare model that has been created for lively life to deal with the precise pores and skin wants of lively folks and we imagine its distinctive positioning will resonate with our customers.”
Apart from Singapore, the model can be out there in South Korea, the place it’s scheduled to unveil a flagship retailer in early 2022.
The corporate may also be in search of new progress alternatives in markets together with the US, China and Russia after experiencing delays to take action due to the pandemic.