Fenty Magnificence Is Riot Video games’ First Magnificence Accomplice

Rihanna‘s Fenty Beauty is now an official accomplice of Riot Games, the developer behind League of Legends.

In response to a press launch, Fenty Magnificence will “curate magnificence appears to be like throughout Riot Video games and content material, aiming to spotlight the multifaceted and various magnificence panorama that celebrates magnificence in all of its types — together with animation.”

The partnership formally kicks off with the premiere of Arcane — the Netflix collection based mostly on League of Legends on November 6 at 10 p.m. EST.

It is not totally clear how the partnership will manifest within the present, although its trailer reveals a number of characters sporting make-up comparable to gold eyeliner and smoky eyeshadow. Ostensibly, Fenty Magnificence helped develop these appears to be like.

Fenty Magnificence’s step into gaming opens the door for a nearly countless variety of team-ups. Provided that make-up usually serves as a character-defining characteristic, the model might play a massively vital position in bringing the look of online game avatars to the following stage.

The partnership additionally opens to door for Fenty Magnificence NFTs, which might take the form of digital make-up “skins” that gamers can buy and subsequently use for his or her characters in particular video games.

Fenty Magnificence would possibly even enterprise into make-up collections impressed by Riot Video games titles (a League of Legends eyeshadow palette, maybe?).

This is not the primary time a magnificence model has partnered with gaming firm.

In 2020, Gillette Venus launched a marketing campaign titled “My Skin. My Way” on Animal Crossing: New Horizons. The razor purveyor supplied a collection of downloadable avatar customization choices together with stretch marks, tattoos, freckles, and zits.

Equally, MAC Cosmetics worked with EA Games to launch 12 make-up appears to be like for the Sims 4.

Fenty Magnificence x Riot Video games is cool and all, however Rihanna: when are we getting new music?!

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