FemTec Well being Acquires Mira Magnificence For $28 Million

FemTec Well being is buying tech start-up Mira Beauty, which makes use of knowledge and synthetic intelligence to match a client”s attributes with magnificence merchandise and content material they may discover related, for $28 million.

WHO: Based by Stanford graduates Jay Hack and Brandon Garcia, Mira reaches thousands and thousands of magnificence customers weekly; counts over 100,000 merchandise from greater than 3,000 manufacturers; and interprets over 10 million product pages, genuine critiques, images, and movies into one clear, easy, and customized purchasing expertise that’s retailer agnostic and clear. Utilizing trendy machine-learning methods, Mira supplies a personalised and prescriptive end-to-end magnificence looking expertise democratizing the world of magnificence by translating thousands and thousands of product critiques into digestible product synopses. Customers can discover out what customers actually assume, do side-by-side comparisons, and click on by way of to buy their favourite merchandise for the most effective value. At any time, customers can ask for recommendation and get product suggestions from customers with comparable pores and skin sorts, pores and skin tones, and aesthetic preferences.

Based in Could 2020 by Dr. Kimon Angelides and publicly launched in October 2021, FemTec Well being is the main well being and sweetness sciences firm targeted on girls’s well being. FemTech Well being’s mission is to revolutionize girls’s healthcare through the use of state-of-the-art genomics, predictive intelligence, and digital applied sciences to create a unified, coordinated expertise and supply customized providers and merchandise which can be significant and efficient for ladies.

IN THEIR OWN WORDS: “It is actually thrilling to get our palms on the varieties of info that can assist us do our jobs higher,” says Jay Hack, cofounder of Mira. “It abruptly means you are in a position to attain into that particular person’s life and have a way more intimate relationship with them.”


  • FemTec Well being is buying Mira Magnificence for $28 million. The phrases of the transaction weren’t disclosed.
  • In September 2020, Mira Beauty closed a $9 million funding round to gas progress led by 14W and Unilever Ventures with participation by a bunch of traders spanning cosmetics conglomerates, know-how, and client capital companies, in addition to marquee model founders. In 2019 the platform raised $4.53 million from traders, together with Unilever Ventures, e.ventures, Founders Fund, and Nice Oaks Capital.
  • FemTech Well being additionally acquired Birchbox and Liquid Grids, a social advertising firm targeted on the healthcare sector.

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