Creating sustainable vogue with a classic vibe could sound like a frightening process to most, but it surely did not cease 28-year-old Eileen Tan from quitting her job to embark on the journey.
After leaving her full-time job within the oil and fuel trade in 2019, Tan got down to make Vintagewknd a sustainable various to quick vogue — all within the identify of minimizing the waste that she witnessed within the vogue trade.
Her dream was to design and create classic clothes by utilizing outdated materials and making them look model new. However that journey was not at all times straightforward.
“It is loads in regards to the mindset. Individuals and firms have an interest to [push] developments quick and onerous. So, issues to do with the surroundings get misplaced within the course of — which is one thing that in fact we battle with as properly, like creating sustainable clothes,” Tan just lately informed CNBC’s Inside E-commerce.
Tan, collectively together with her companion Eden Tay, first began curating and promoting classic clothes on a part-time foundation on on-line market Carousell in 2015. It wasn’t till 2019, once they took the enterprise full time, that they began specializing in sustainability.
With all the fabric for his or her reworked clothes coming from garment waste factories and manufacturing strains, upcycling is vital to their enterprise. Upcycling refers turning waste supplies or undesirable merchandise into one thing helpful, and on this case may very well be baggage or clothes.
The duo have since left Carousell to arrange their very own e-commerce retailer and department out to different social media accounts equivalent to Instagram, the place they’ve over 34,000 followers. Their advertising and marketing efforts are actually primarily targeted on TikTok, the place they movie area of interest styling movies based mostly on themes like Winnie the Pooh, Pokemon, and tv reveals from the ’90s.
When requested in regards to the degree of demand for sustainable clothes, Tan mentioned that sizing and value factors are boundaries to entry as garments are typically made in smaller batches, making the merchandise dearer.
“As much as 90% of shoppers wish to purchase one thing from a sustainable model or retailer. 85% of them are prepared to pay considerably extra for that,” mentioned Gwendolyn Lim, Companion at Bain & Firm. “So, if the platform is ready to work on this thought of sustainability, that is also a recreation changer.”
Tan mentioned the purchasers of Vintagewknd are typically receptive to the thought of retaining the sustainable message — even in vogue.
Whilst retailers like on-line vogue model Zalora have publicly made sustainability a precedence, Tan hopes different firms will even catch that imaginative and prescient. “With the intention to make a world influence, bigger vogue firms do need to make the change,” she mentioned.