Whereas many pure private care manufacturers are aluminum-free, Cleo+Coco understands that it takes far more than that to create merchandise which are protected and efficient. With a view to create a future the place clear not means compromise and sustainable not means unsophisticated, Cleo+Coco takes a purposeful method, rigorously deciding on ingredients that are better for your body.
“There are lots of new aluminum-free deodorants on the market however they do not have the identical clear ingredient deck as Cleo+Coco, they do not get rid of the annoying armpit detox downtime they usually do not look almost as good in your shelf,” mentioned Suzannah Raff, Founder and CEO. “I had an aha second the place I noticed very clearly that deodorant wanted an entire make-over. It is a product that we put onto our our bodies every single day, from puberty until outdated age and we’ve not actually considered its impression on our well being or the atmosphere till not too long ago. I felt that whereas aluminum-free was an excellent begin, we would have liked deodorant to be extra.”
The Cleo+Coco product line, together with charcoal deodorants, cleaning bars, and dry shampoos that double as physique powders boast plant-based powders and clays that aren’t solely 100% freed from aluminum and petroleum, however are freed from artificial fragrances that usually conceal harmful components like parabens. Activated charcoal aids in mobile renewal and soothing irritation, complete arrowroot powder naturally absorbs perspiration with out blocking sweat ducts. Different lively components embrace bentonite clay, a pure detoxifying agent, coconut oil to struggle pores and skin dehydration and environmental stressors, and shea butter to lock in moisture.
“My key differentiator is that I view deodorant as a luxurious magnificence product, not a standard drug retailer one,” continued Raff. “We invested deeply in ensuring our method provided a lovely mood-boosting aroma with none synthetics and that it felt actually good when making use of. We additionally made certain that it appeared extra like luxurious magnificence and fewer like typical deodorant.. We purpose to proceed bringing such pleasurable, progressive merchandise to non-public care and sweetness house whereas additionally championing improvements in sustainability.”
Cleo+Coco believes private care ought to be extraordinary. They need all individuals to indulge and really feel stunning with out compromising their well being or the state of the atmosphere. Their elevated, private care merchandise are made with rigorously chosen, high-performing pure components that simplify your every day routine with out compromising your senses. Cleo+Coco’s formulation are deliberately created with the best high quality plant-based components to depart the wearers smelling stunning and feeling contemporary.
Their official launch in February 2020 coincided not solely with Covid however with QVC’s The Large Discover the place founder and CEO, Suzannah Raff, went on air to current Cleo+Coco to all the QVC prime time viewers and offered out within the first 10 minutes. The rest of 2020 was centered on assembly their QVC demand, the place they shortly turned a Greatest Vendor. 2021 has seen a concentrate on rising Cleo+Coco’s direct to client and different retail companions. With a latest spherical of funding closed, the $1M raised will help the launch of extra innovatively formulated clear merchandise, additional sustainability efforts and elevate the model from indie to mainstream standing.
Right this moment, Cleo+Coco will be present in over 100 retailers nationally, together with Goop, Goal.com, NeimanMarcus.com, Riteaid.com, Amazon, QVC, and Von Maur.
For extra data please go to cleoandcoco.com.