Benny Pough SF Weekly

Benny Pough Is Redefining The Music Business With DVERSE Media

Benny Pough Is Redefining The Music Business With DVERSE Media 67

Benny Pough’s government enterprise management is the definition of outstanding, at its core, propelling him to the forefront of the music trade. Over the course of a 30 12 months profession, he’s grow to be world famend and revered globally. In relation to the music enterprise, having an unbelievable eye and ear for expertise is a skillset somebody sharpens over time—with a purpose to spotlight superstars earlier than they’re given the highlight they deserve. Pough has been an instrumental pressure in figuring out and shaping the sound, tradition, and trajectory of music throughout the globe with him delivering radio hits for celebrity artists comparable to Jay-Z, Rihanna, Kanye West, Travis Scott, Future, DJ Khaled, and 21 Savage. 

Carving His Personal Path

Pough began from humble beginnings. Having labored a number of jobs because the age of 11, he all the time had the entrepreneurial fireplace within him. He had pursued further methods to generate revenue for fairly a while, like when he began investing his bonuses as an government within the music enterprise into actual property. Shortly thereafter, he based Al J. Britt Enterprises LLC, an actual property administration firm, which now has greater than 100+ models in its portfolio. “Having this second and equally necessary enterprise in tandem with my work in media has allowed me to take dangers and helped me thrive within the media trade, together with being a part of the rise of a number of the most profitable artists on this planet,” says Pough.

Award-Successful Music Government

Pough has been awarded for the huge worth he brings to the desk, working with powerhouse labels like Epic Data, Sony, and Common Music. He was the recipient of the City One Honors File Government of the 12 months, and was named the Selection Journal 2017 Hitmaker. He was ranked because the No. 1 City label for six consecutive months in accordance with Mediabase. In 2017, Pough had 5 of the most-consumed tracks within the High 30: Future’s “Masks Off,” DJ Khaled’s “Wild Ideas” and “I’m the One,” French Montana’s “Unforgettable,” and Travis Scott’s “Goosebumps.” He’s been part of probably the most well-known names within the music enterprise and accredited for the success of many promising superstars whose path he crossed. Internationally, Pough has been acknowledged as a high authority in his house and has been invited to publicly communicate at esteemed establishments just like the ITP Media Group’s worldwide convention in Dubai on his successes and enterprise management.

DVERSE Media Is The Future

Persevering with his legacy with a multi-tiered leisure firm known as DVERSE Media, Pough explains, “the time was proper to step out and guess on myself.” He had beforehand served because the President of Roc Nation Music and as Government VP of Epic Data, a division of Sony Music Leisure. Pough had additionally been a Senior Vice President of Promotion at Common Music Group’s Island Def Jam, the place he helped elevate each Rihanna and Kanye West to superstardom, earlier than taking on as Government Vice President of City Music and main them to the #1 City File Label place of 2017. Along with his unmatched expertise in advertising and promotion, Pough discovered himself armed with the abilities to begin an elite, full-service firm that handles administration, distribution, publishing, file labels, and extra for top networth belongings.

The Ardour & Goal of DVERSE Media

My enterprise is media in all its types, which has allowed me the chance to discover all sides of my creativity,” says Pough. After a close to deadly accident in 2014, he felt compelled to share his story along with his first e-book,ON IMPACT: Life, Management & Betting on Your self, scheduled for launch in 2022. He picked the media enterprise due to his in depth expertise in advertising and an excellent monitor file for delivering high hits for up and coming superstars. Extra importantly, Pough says “it permits me to assist others who’re discovering it troublesome to know what subsequent steps they should take to push their desires ahead and their lives into a brand new route.”

For extra info on Benny Pough’s story or DVERSE Media you possibly can attain out through instagram @BennyPough.

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