The Feminine-Led Firm Displays on Three Many years because the Predominant Innovator within the Expansive Make-up and Skincare Brush Business
ATLANTA, Sept. 28, 2022 /PRNewswire/ — Anisa Worldwide is proud to have fun their thirtieth anniversary because the pioneers in make-up and skincare brush innovation. The three many years of success for the corporate based by Anisa Telwar Kaicker has reached this banner accomplishment due to its collaborative spirit, trusted partnerships, and dedication to the planet, innovation, and social advocacy.
Based in 1992 with humble beginnings, Anisa Worldwide is the one self-funded and female-owned beauty brush producer on the planet. With a mission to supply cutting-edge, responsibly made, cruelty-free and extremely efficient brushes for internationally acknowledged companions within the magnificence business, the corporate is the business’s most trusted chief in beauty brush design and manufacturing. Anisa attributes their world success to their distinctive consciousness of product formulation pairing with brush shapes and fibers, which allows manufacturers to pave the best way for trendsetting brushes. Because of the progressive spirit fueled by their founder, the enterprise has grown to leverage 67 patented designs, 28 patent-pending designs, a mess of business accolades, its personal manufacturing amenities, and over 400 workers globally. Working with greater than half of the world’s most influential manufacturers, Anisa Worldwide presently produces 65% of brushes presently rated 4.9 stars or increased on Sephora.com, and presently working with a powerful 700+ model clients on their roster. Evidently, in case you have a make-up brush, there’s a excessive chance it was made by Anisa Worldwide.
“We’re ecstatic to have fun three many years of successes generated by a imaginative and prescient to make higher magnificence instruments. Via collaborative design and an understanding of right this moment’s shopper, we’ll proceed to carry our companions visions to life as we enter our fourth decade,” mentioned Anisa Telwar Kaicker, CEO & Founder. Along with their business-to-business firm, Telwar Kaicker based her personal direct-to-consumer brush model, ANISA Magnificence, in 2019 – combining her huge expertise in brush manufacturing with progressive design options.
Telwar Kaicker continued, “As we glance forward, we’re working diligently to deepen our high quality management and dedication to the atmosphere. Once I first started promoting brushes 30 years in the past, I by no means imagined the modifications that may have an effect on an business that first refused to stray from animal fibers. Having developed patented cruelty-free fibers that work with right this moment’s superior magnificence merchandise, we’re placing our planet first. Product integrity stays our prime precedence. We are going to proceed to pinpoint areas of our enterprise the place we could be much more environmentally pleasant, to profit each ourselves and our companions for years to come back.”
Telwar Kaicker’s dedication to philanthropy, range, and inclusion stay prime priorities for her companies. Each Anisa Worldwide and ANISA Magnificence donate percentages of yearly income to organizations together with Lifeline, The Fernbank Museum, Atlanta Mission, and Households First. Their inside workforce is 95% feminine and 45% POC, with objectives of furthering inside diversification on a steady foundation.
Anisa Worldwide appears to be like ahead to a robust 2022 with spectacular development, specializing in furthering their sustainability efforts and cultivating sturdy enterprise practices. The enterprise is about to play a monumental position in beauty brush design and growth for a lot of extra many years to come back. On September twenty ninth, the corporate will formally commemorate their thirtieth yr in enterprise with an Atlanta-based occasion to have fun the previous three many years as they appear in direction of the following 30 years of improvements in product, nurturing its company tradition, sustaining sturdy enterprise partnerships, developments in sustainability, and betterment of accountable manufacturing practices.
About Anisa Worldwide:
Pushed by her entrepreneurial spirit, Anisa Telwar Kaicker based Anisa Worldwide in 1992. Below her management, the corporate has been acknowledged as a pacesetter in progressive design and manufacturing of beauty brushes. Serving the world’s prime magnificence manufacturers, Anisa Worldwide creates software options to handle rising skincare and make-up tendencies that exceed shopper expectations. A real innovator, the corporate has greater than 90 patented and patent-pending designs, and two US-owned manufacturing amenities in China centered on social and environmental duty. Anisa Worldwide produces hundreds of thousands of brushes every year for a whole bunch of shoppers across the globe.
With instrumental business expertise spanning over 30 years, Anisa continues to guide each Anisa Worldwide and ANISA Magnificence to unparalleled heights. Her journey started in 1992 when she began promoting brushes to a number of the largest manufacturers in magnificence. In 2003, Anisa acquired her personal facility, figuring out she might produce higher brushes in the event that they have been created internally – leading to over 90 patented and patent-pending brushes. Her personal line of make-up brushes, ANISA Magnificence was based in 2019 and combines Anisa’s 30+ years of brush manufacturing expertise into a up to date line of sustainably made make-up and skincare applicators. To be taught extra about Anisa Telwar Kaicker and her journey constructing Anisa Worldwide and ANISA Magnificence, see right here.
SOURCE Anisa Worldwide, ANISA Magnificence