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2K Groups Up With SoundCloud to Discover New Music Expertise for NBA 2K22

Picture Credit score: 2K

2K is teaming up with SoundCloud to seek out new musical expertise for NBA 2K22.

Artists are inspired to submit their unique music for consideration. “The NBA 2K soundtrack has advanced lately as a real platform for music discovery, the place our gamers can expertise tracks from new and aspiring musicians to a number of the greatest international superstars on the market,” says David Kelly, Senior Supervisor of World Partnerships and Music Licensing at 2K.

“This yr, we’re collaborating with SoundCloud, a prime discovery platform for impartial music and a frontrunner within the business as some of the artist-forward platforms on the market. By becoming a member of forces with them, NBA 2K is trying to encourage these artists to create new music that has an affect and provides them the potential alternative to be heard by tens of millions of our gamers.”

Rising artists can submit their music to 2K and SoundCloud on the official 2K Beats: The Search web site.

SoundCloud Repost artists are inspired to submit their music via the Pitch to Companions tab. Aspiring artists are additionally inspired to tag @NBA2K and @SoundCloud on social media with the hashtag #2KBeatsTheSearch. Profitable artists can have their monitor added to the NBA 2K22 soundtrack.

“SoundCloud’ function in breaking music and connecting a younger, numerous, and influential neighborhood of artists and followers is unmatched,” says Shauna Alexander, World Vice President of Model Partnerships at SoundCloud. “Coupled with the NBA 2K soundtrack, a prime place to uncover what’ new in music, ‘2K Beats: The Search’ affords artists on SoundCloud an unbelievable alternative to achieve a wider viewers and interact with new fanbases.”

2K Beats: The Search – Eligibility Necessities

artists can submit as many tracks as they need by December 15, 2021. The competition is barely open to residents of the USA, Australia, Belgium, Japan, Canada (excluding Quebec), China, Germany, Nice Britain, Eire, Mexico, Netherlands, New Zealand, South Korea, and Spain. Members must be 18 years or older.

“People who’re below any recording or publishing settlement or who’re a member of any union having jurisdiction over the creation, recording or use of the tune, together with with out limitation, music publishers and file firms aren’t eligible to take part.”


Artists who wish to submit work want to put in writing and file a two to 4 minute efficiency of an unique composition or melody. The tune shall be judged for inclusion within the 2K NBA 2K22 soundtrack.

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